LINGOCONCEPTUAL STATUS OF SIGNS OF SLAVIC MATERIAL CULTURE

←2019. – Vol. 15

Tetyana V. Okhrimenko
Ph.D., Associate Professor
Kyiv National Linguistic University

DOI: https://doi.org/10.17721/StudLing2019.15.195-208

FULL TEXT PDF (UKRAINIAN)

ABSTRACT

The article deals with linguocultural and linguosemiotic analysis of verbal signs of Slavic monetary culture. They are embedded in the mental processes of humanity and the semiosphere of the entire culture. The signs of monetary culture are represented by the categories of abstract conceptual, scientific thinking, have a syncretic semiotic status, and at the same time are material carriers of socio-cultural information. In the language they are reflected mainly by the economic and social term “value sign”, ethical and axiological definition of “value sign”, historically conditioned by the metonymy “sign of gold” and the derivative formation “sign of money”. The article demonstrates the linguoconceptual status of money within the conceptual sphere of monetary relations. This conceptual sphere is influenced by the Anglo-American linguistic and mental tradition with features of anthropomorphization and material sacralization. It includes the basic concept of MONEY with contradictory evaluation, the universal ancient concept of WEALTH in correlation with other concepts and linguistic-cultural types that reflect the monetary culture of Slavs: LABOR / JOB , TIME, PROPERTY, POWER, HEALTH, TRADE, SERVICE, BUY VS. SALES, RISK, MARRIAGE, GLORY, HAPPINESS, SUCCESS, FREEDOM / WILL VS. BONDAGE, CRIME, SIN, BRIBERY, DECEPTION, DANGER, with the concepts of modernity PUNCTUALITY, LEADERSHIP, PARTNERSHIP VS. COMPETITION, INVESTMENT, AMERICA, EUROPE, DOLLAR, EURO, also with linguocultural types BUSINESS PEOPLE / BUYER, BUSINESSMAN and in cultural and philosophical opposition to YOURS VS. BORROWED, GOOD VS. EVIL, FATE VS. DISTRESS, TOP VS. BOTTOM, GOD VS. DEVIL, LIFE VS. DEATH.

Key words: cultural sign, money sign, linguocultural concept, concept of monetary relations.

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