Oleksandr A. Styshov
Email: styshov@ukr.net
ORCID ID: 0000-0001-6192-255X
д-р філол. наук, професор,
Київський столичний університет імені Бориса Грінченка
DOI: https://doi.org/10.17721/StudLing2025.27.168-183
ABSTRACT
The article examines several thematic groups of exoticisms that are increasingly permeating the Ukrainian language and enriching its lexical and semantic subsystems. The research was carried out on the material of printed and electronic mass media and Internet discourse (social networks, forums, blogs, chat rooms, guest books, search sites, etc.) of the first quarter of the 21st century. The latter in the mentioned period is a powerful communicative environment in which new uncodified lexical units constantly appear and actively function. Among them, various exoticisms have become the subject of attention. A significant array of such units has been collected and analyzed, the result of the intensification of intercultural communication in the modern, globalized, and informationized world. The main reasons for the intensification of the use of exoticisms in the mentioned discourses have been identified and presented. The article, based on a significant amount of material (over 190 words recorded in mass media and Internet communication from over 30 languages) analyzes in detail the exoticisms of such thematic groups as: designations of dishes and drinks, nominations of catering establishments, names of persons, sports realities and concepts, and nominations of everyday realities. Among the latter, subgroups are distinguished, namely: national costumes of different peoples, exotic headdresses, units for shoe names, words for describing furniture and interiors of various ethnic groups, kitchen utensils, and other utensils. The collected substantial body of illustrative material showed that the exoticisms currently recorded by the author in Ukrainian-language mass media and Internet discourse differ in their sources, numbers, levels of use, etc. We predict that the diffusion of exoticisms into the Ukrainian language will continue to intensify.
We consider it promising to further study other groups of exotic vocabulary to denote buildings and their parts, culture and art, customs and rituals, religious realities and concepts, monetary units, etc.
Keywords: language, exoticisms, mass media, Internet discourse, thematic groups.
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